baobab is proudly participating in BBVA Innova Challenge with an application to manage data on credit card consumers in Madrid.

The application was built using AIMMS software and the language R. The user can analize relations between zipcodes in the city to explore consumption of specific categories such as: automobile sales, housing, restaurants and many others.

There are many visualization options and some useful algorithms and models to crunch numbers using lineal programming and data mining techniques.

The data is taken from BBVA’s API for developpers, accesible for contestants only.

More information on the contest in the following link: BBVA Innova Challenge

Below, a screen capture of the main page of the application:

Main_v1