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We combine technology, data and intelligent analytics with a focus on helping a wide range of industries achieve unprecedented efficiency and productivity.

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We solve your business problems through mathematical solutions based on scientific and statistical analysis.

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Academic Talent +
Business Experience

We combine academic rigour and talent with best business practices, adding agile methodologies and in-depth knowledge of the industry in which you operate.

Our solutions

Our solutions based on Artificial Intelligence, Big Data and Prescriptive Analytics have contributed to creating added value at tactical and operational levels in a wide range of industries and business sectors. Find out more.

Baobab, differences between Descriptive/Predictive Analytics and Operational Research explained.

In the words of our customers

Laure Yang

Railway Operation Engineer

Laure Yang trusted baobab for a simulation project of an unattended metro line for which she needed to define optimal policies for passenger waiting times.

Clients who trust in baobab​

What's New

Our latest news.

people-line-queue-supermarket-mall-social-distance-quarantine-epidemic
Enhance the conversion rates of your stores: the power of AI in queue management

According to the 2023 annual survey by Waitwhile, waiting in lines remains a significant aspect of the retail experience. Ninety percent of consumers report encountering queues multiple times a month, with 64% facing them several times a week. This prevalence poses a common obstacle in the purchasing journey. The impact on customer conversion and retention […]

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Almacén IA
The challenge of logistics in the retail sector: AI in supply optimization.

To remain competitive in a world where efficiency and adaptability are increasing, it actually is a strategic objective for many companies. In this context, Artificial Intelligence (AI) has become the weapon for optimizing operations and processes. Today we will talk about a link in the value chain that many companies from different sectors share: supply […]

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