Baobab AI Corporate Identity

Here you’ll find the elements that make up the visual identity of Baobab AI and their proper application, ensuring consistency in the communication and public representation of our brand.

Our identity is built primarily around the logo, color palette applications, and the use of official fonts.

We capture the essence of Baobab AI through a graphic identity where every element, colors, typefaces, and shapes reflects professionalism, approachability, and authenticity.

In this way, three concepts guide our visual identity:

Strong roots, resilience, and connection.

Excellence and efficiency.

Balance between technology and real-world needs.

Our visual identity comes in two main versions:

Imagotype

For stand-alone use, partner materials, and covers.

Isotype

Designed for icons, favicons, or small-scale applications.

The minimum size is the smallest scale at which the logo can be reproduced while maintaining its quality and legibility across any medium.

For print or lower-quality formats, we recommend slightly increasing the minimum size to prevent loss of definition.

**The measurements shown on this page are for reference only and do not correspond to real dimensions, they simply illustrate the minimum width each element should have.

Official fonts:

Always avoid:

Using non-brand colors.
Distorting or stretching the logo.
Adding shadows or effects.
Changing the typeface.
Placing it on low-contrast backgrounds.

The primary palette is the visual anchor that makes baobab AI instantly recognizable. The secondary palette works as a complement, ensuring contrast and readability in cases where the primary colors don’t provide sufficient visibility.

Primary palette

#FFB458

#333333

#326786

Secondary palette

#FF8C00

#4E7F9C

#D3CDC6

#A0907D

#E7E6E6

#FFFFFF

At the following link, you can download Baobab’s brand identity resources.

Check this guide and always use the official resources.
If you can’t find what you need, fill out our contact form to get assistance.

Corporate identity

Our identity is built primarily around the logo, color palette applications, and the use of official fonts.

Visual narrative

We capture the essence of Baobab AI through a graphic identity where every element, colors, typefaces, and shapes reflects professionalism, approachability, and authenticity.

In this way, three concepts guide our visual identity:

Baobab

Proceso óptimo

Proporción áurea

Official logos

Our visual identity comes in two main versions:

Imagotype

Isotype

Minimum sizes

The minimum size is the smallest scale at which the logo can be reproduced while maintaining its quality and legibility across any medium.

For print or lower-quality formats, we recommend slightly increasing the minimum size to prevent loss of definition.

Typography

Official fonts:

Incorrect usage

Always avoid:

Brand colors

The primary palette is the visual anchor that makes baobab AI instantly recognizable. The secondary palette works as a complement, ensuring contrast and readability in cases where the primary colors don’t provide sufficient visibility.

Primary palette

Baobab orange

Baobab black

Baobab blue

Secondary palette

Deep orange

Medium blue

Light gray

Dark gray

Neutral gray

White

Resources

Got questions?