Innovation in Artificial Intelligence with academic rigor and real business impact
What is Baobab AI Hub
Baobab AI Hub is a strategic initiative by Baobab Soluciones, created to strengthen the development of advanced Artificial Intelligence and Optimization solutions applied to business decision-making.
The Hub brings together Baobab’s over 14 years of hands-on experience in industrial and corporate projects with the scientific rigor of leading professors and top academic experts in AI, Operations Research, and Advanced Analytics.
This ecosystem ensures that the technological innovation delivered to organizations is grounded in deep expertise, scientifically validated, and focused on generating measurable economic impact.
About Baobab AI
Over 14 years helping organizations across multiple industries make better decisions through Artificial Intelligence, Optimization, and Advanced Analytics.
More than €400 million in cumulative economic impact generated for clients.
Real-world projects in complex, high-demand environments.
Multidisciplinary teams with strategic, technical, and business expertise.
Baobab AI Hub strengthens this value proposition by adding an additional layer of scientific validation and long-term vision, aligned with real-world industry challenges.
Academic Expertise
Baobab AI Hub collaborates with leading universities and full professors, bringing scientific rigor, technical depth, and strategic insight to the projects it develops.
Dr. Macario Polo Usaola
Full Professor of Information Systems and Technologies
Universidad de Castilla-La Mancha
Dr. Miguel Ortega-Mier
Full Professor – Deputy to the Vice-Rector for Academic Process Digitalization
Universidad Politécnica de Madrid
Dr. Amaia Lusa García
Full Professor – Director of the ETSEIB School of Engineering
Universitat Politècnica de Catalunya
Dr. Angel A. Juan
Full Professor of Data Analytics and Operations Research
Universitat Politècnica de València
Dr. Joaquín Ordieres-Meré
Full Professor of Industrial Engineering, Business Administration, and Statistics
Universidad Politécnica de Madrid
Participating Universities

The Value of Baobab AI Hub
Baobab AI Hub expands Baobab’s ability to deliver robust, sustainable, and differentiated solutions by integrating applied research, academic talent, and real-world business experience.
- Development of AI solutions for real-world industry challenges.
- Direct transfer of advanced research into production environments.
- Joint projects with universities aligned with business needs.
Access to cutting-edge academic expertise in AI and Optimization.
Early insight into technological trends with real business impact.
Development of research lines focused on real-world use cases.
Assurance of robust, explainable, and sustainable solutions over time.
- Cross-functional teams combining business, technology, and academic expertise.
- Workspaces designed for applied innovation.
- Development of pilots and proof-of-concepts with real-world application.
- Active participation in leading technology forums, events, and innovation ecosystems.
- Collaboration with full professors and academic leaders in AI and Optimization.
- Creation of shared knowledge through publications, content, and events.
- Visibility of an expert ecosystem aligned with Baobab’s strategic vision.
- Strengthened technical credibility and brand positioning.
Sectors
The capabilities developed within Baobab AI Hub are applied to strategic sectors where advanced decision-making delivers a clear competitive advantage:
First Baobab AI Hub Meeting
On February 12 and 13, the first Baobab AI Hub meeting took place, creating a space for exchange around real-world challenges, new perspectives, and opportunities for collaboration.
In the blog, we share the main topics and ideas that emerged during these sessions.
News
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