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Innovation in Artificial Intelligence with academic rigor and real business impact

What is Baobab AI Hub

Baobab AI Hub is a strategic initiative by Baobab Soluciones, created to strengthen the development of advanced Artificial Intelligence and Optimization solutions applied to business decision-making.

The Hub brings together Baobab’s over 14 years of hands-on experience in industrial and corporate projects with the scientific rigor of leading professors and top academic experts in AI, Operations Research, and Advanced Analytics.

This ecosystem ensures that the technological innovation delivered to organizations is grounded in deep expertise, scientifically validated, and focused on generating measurable economic impact.

About Baobab AI​

Over 14 years helping organizations across multiple industries make better decisions through Artificial Intelligence, Optimization, and Advanced Analytics.

More than €400 million in cumulative economic impact generated for clients. 

Real-world projects in complex, high-demand environments. 

Multidisciplinary teams with strategic, technical, and business expertise.   

Baobab AI Hub strengthens this value proposition by adding an additional layer of scientific validation and long-term vision, aligned with real-world industry challenges.

Academic Expertise

Baobab AI Hub collaborates with leading universities and full professors, bringing scientific rigor, technical depth, and strategic insight to the projects it develops.

Dr. Macario Polo Usaola

Full Professor of Information Systems and Technologies

Universidad de Castilla-La Mancha

Miguel_Ortega_Mier_Thumbnails_BaobabAIHub_entrevistas_20260306

Dr. Miguel Ortega-Mier

Full Professor – Deputy to the Vice-Rector for Academic Process Digitalization

Universidad Politécnica de Madrid

Dr. Amaia Lusa García

Full Professor – Director of the ETSEIB School of Engineering

Universitat Politècnica de Catalunya

Dr. Carlos Andrés Romano

Full Professor

Universitat Politècnica de València

Dr. Angel A. Juan

Full Professor of Data Analytics and Operations Research

Universitat Politècnica de València

Dr. José Manuel Galán Ordax

Full Professor

Universidad de Burgos

Álvaro_García_Sánchez_Thumbnails_BaobabAIHub_entrevistas_20260306

Prof. Álvaro García

Associate Professor

Universidad Politécnica de Madrid

Dr. Joaquín Ordieres-Meré

Full Professor of Industrial Engineering, Business Administration, and Statistics

Universidad Politécnica de Madrid

Participating Universities

The Value of Baobab AI Hub

Baobab AI Hub expands Baobab’s ability to deliver robust, sustainable, and differentiated solutions by integrating applied research, academic talent, and real-world business experience.
  • Development of AI solutions for real-world industry challenges.
  • Direct transfer of advanced research into production environments.
  • Joint projects with universities aligned with business needs.
  • Access to cutting-edge academic expertise in AI and Optimization.

  • Early insight into technological trends with real business impact.

  • Development of research lines focused on real-world use cases.

  • Assurance of robust, explainable, and sustainable solutions over time.

  • Cross-functional teams combining business, technology, and academic expertise.
  • Workspaces designed for applied innovation.
  • Development of pilots and proof-of-concepts with real-world application.
  • Active participation in leading technology forums, events, and innovation ecosystems.
  • Collaboration with full professors and academic leaders in AI and Optimization.
  • Creation of shared knowledge through publications, content, and events.
  • Visibility of an expert ecosystem aligned with Baobab’s strategic vision.
  • Strengthened technical credibility and brand positioning.

Sectors

The capabilities developed within Baobab AI Hub are applied to strategic sectors where advanced decision-making delivers a clear competitive advantage:

First Baobab AI Hub Meeting 

On February 12 and 13, the first Baobab AI Hub meeting took place, creating a space for exchange around real-world challenges, new perspectives, and opportunities for collaboration.
In the blog, we share the main topics and ideas that emerged during these sessions.

News

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