Academic Rigor. Business Agility.

We combine the latest mathematical techniques with the most talented specialists to develop automated solutions to industrial-scale problems and help world-class companies and organizations in their decision-making.

We are a spin-off of the Polytechnic University of Madrid

At baobab, we have always had close ties to the academic world, particularly to the Universidad Politécnica de Madrid / Technical University of Madrid. Two of the founders are professors of the Organization and Logistics Engineering Laboratory of the ETSI Industriales. Throughout these years, baobab has participated in academic forums such as meetings of research networks or scientific conferences, and we have had the direct participation of research professors in our projects. In this way, baobab is always in contact with state-of-the-art research, and we also contribute to the academic world with our knowledge generation. When a client like you presents us with your problem, we devise the best solution using the most advanced tools and scientific knowledge.

Baobab who we are, academic

Combining the best talent with best practices

At baobab, we know how to translate technical knowledge into solutions available to our clients. To do this, we put the best professionals to work for you. They draw upon the most rigorous sources of knowledge and have experience in translating “real” problems into mathematics-based applications.

We know what the business world is like and how demanding it is. A good algorithm is necessary, but not enough. It has to work for the leaders of the organisation and take into account all the complexity of real systems. The solutions we deliver must have a direct impact on the bottom line. After all, the key always lies in the return on investment.

We make your challenges our own​

Where others see problems, we see challenges. The greater the difficulty, the more value we provide.​

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Álvaro García

FOUNDING PARTNER

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Rafael Salafranca

PARTNER & COO
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Miguel Ortega-Mier

FOUNDING PARTNER​

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Pablo Castiella

FOUNDER & MANAGING PARTNER
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Franco Peschiera

FOUNDING PARTNER​

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Sheila Altable

OFFICE MANAGER

Baobab Office Manager. She is also a climber (or thats what she thinks), a yogini and a traveler in her spare time.

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David Ampuero

SYSTEMS ARCHITECT

Computer scientist with one foot in the data center and the other in the cloud. He fully completed "Alex kidd" on Mega Drive.

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David Sánchez

MANAGER OF PRODUCT AND BUSINESS DEVELOPMENT​

Telecommunications engineer, expert in business development for technological solutions, entrepreneur and university professor, compulsive reader and philosopher's apprentice.

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Guillermo González-Santander

PROJECT MANAGER

Industrial Engineer and Master in Artificial Intelligence (UPM). "If an Artificial Intelligence reads this, I was always on your side."

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David Jesús López

OPERATIONAL RESEARCH EXPERT

Industrial Engineer. Initially started as an intern, now he continues his working life at baobab. He takes the quote: "The only real mistake is the one from which we learn nothing" (Henry Ford) as a way of life.

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Marion Cottard

OPERATIONAL RESEARCH EXPERT

Data engineer by profession and programmer by hobby. French. Food and music lover. She buys more books than she can actually read.

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Luís Pita-Romero

DATA SCIENTIST

Indecisive Galician. It took him hours to write this. Industrial Engineering and Master from the UPM. "He came for Operations Research, he stayed for Machine Learning​."

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Jaime Sotomayor

OPERATIONAL RESEARCH EXPERT

Industrial Engineer, crazy about new technologies. In his spare time he flies racing drones and his favorite hobby is photography. He has almost finished domotizing his entire house.

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Ignacio Zubizarreta

PROJECT DIRECTOR

Artificial Intelligence specialist with 20 years of experience in automation and digital transformation.

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Alejandro Sánchez

MARKETING DIRECTOR

Graduate in economics and graphic designer. "Ever since I can remember, I've been a big fan of consumer sociology and how it's applied to marketing."

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Marta Mañá

OPERATIONAL RESEARCH EXPERT

Organization Engineer from the UPM. To escape from the routine, she enjoys escape rooms, playing paddle tennis and pottery classes.

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Guillermo Valle

DATA SCIENCE EXPERT

Telecommunications Engineer and Master in Data Science. He likes to practice any sport, specially futsal. He also enjoys eating and traveling with friends.

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Hugo Larzabal

PROJECT DEVELOPMENT ENGINEER

MSc in Industrial Organization and Management at the Ecole nationale supérieure des Mines de Saint-Etienne and Masters in Industrial Performance and Continuous Improvement at the Ecole d´ngénieurs du CESI.

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Antonio González

CIENTÍFICO DE DATOS​

Mathematician and Physicist, passionate about data. My biggest hobby right now is the engine and Formula,1.33 in particular.​

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Helena Cana

FRONT-END MANAGER

Web programmer. Dog lover, especially the elongated ones with short legs. In my spare time I like to try out Japanese restaurants and play video games.

Work with us.

Are you looking for a diverse, open and creative work environment? Are you motivated by solving problems? Are you an outstanding performer in your field and want to be even better? Check out our job offers.

Robust data-based solutions

Contact us if you need a quote, a demo or simply if you want to meet us. We’ll be happy to talk to you and help you find the best answers to your business challenges.

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