Pablo Castiella is the Commercial Director and one of the founding partners of Baobab. Get to know him a bit better in this interview. Who is Pablo Castiella? A physicist turned entrepreneur almost since out of college. Why did you take…
6 keys to implementing advanced analytics projects in your company
6 keys to implementing advanced analytics projects in your company Let us share with you some key learnings from projects in the advanced analytics domain. 2. It is about people. Understand their problem. Prescriptive analytics tools do not replace people; they offer…
Alliance between SGS and Baobab AI
SGS and Baobab AI have formed an alliance to strengthen inspection, verification, testing, and certification services with the most advanced analytical science. SGS, the world leader in inspection, verification, testing, and certification, and Baobab AI, specialists in tailored advanced analytics solutions…
How random is the Spanish lottery?
The perception of probability is something we human beings are not as good at as we could assume. “In describing how we think and decide, modern psychologists often deploy a dual-system model that partitions our mental universe into two domains. System…
Baobab and the Actúaupm entrepreneurship program
Actúaupm is the entrepreneurship support program of the Polytechnic University of Madrid (UPM) from which Baobab solutions emerged in 2011. In this video, Elisa Navarro and Beatriz del Rincón tell us about the mission of the program, Baobab‘s journey through it…
Baobab as a Teal organisation
Teal organisations escape traditional rigidity and find inspiration in living beings in order to operate. They are built around three principles: Evolutionary Purpose, Self-managed Teams and Wholeness. By design, they are humanistic and agile companies, driven by talent and respect to…
Baobab with the Armed Forces
Baobab, through our Project Director, Rafael Salafranca, participated in the 1st Technical Conference on Decision Support in the Ministry of Defense, contributing to the digital transformation of the Armed Forces. During an engaging morning of work, we supported and assisted the…
Álvaro García in European Doctorate in Industrial Management
Álvaro García, a professor at ETSI Industriales (UPM), currently on leave, and co-founder of Baobab Soluciones, participated in the latest workshop of the EDIM (European Doctorate in Industrial Management, a joint program between UPM, Polimi, and KTH) doctoral program. In a…
Baobab in UPM’s e-lab
Baobab AI actively collaborated with actúaupm in the edition of the e-Lab that took place on July 13th. The e-Lab is an activity that brought together members of the projects participating in the 15th actúaupm competition with experienced entrepreneurs so that,…
Strikethru: another way to get organized
A new year begins, and just like the start of a new school term, it’s the perfect time to set goals, tasks, and intentions for the months ahead. Often, the big question is: how can we organize our time and tasks…












