Given the pressure on costs and the need to operate in near real time, the ability to anticipate, simulate, and optimize operations has evolved from a competitive advantage into a fundamental requirement. In this context, the combination of data generation and…
Summer Retail: how to plan workforce schedules and pricing to maximize profitability
Every summer, the same pattern repeats itself. Stores located in tourist destinations welcome thousands of additional customers, seasonal product categories experience a surge in demand, and commercial activity intensifies over the course of just a few weeks. At first glance, this…
GenAI vs. Decision AI: understanding the differences and applications
I’ve spent over seven years leading optimization projects across logistics, energy, retail, manufacturing, and pharma. Throughout this time, I’ve noticed a recurring theme at the start of almost every engagement: companies arrive fully convinced they need “Artificial Intelligence,” yet they lack…
Decision AI: the real impact on strategic and operational decisions in industrial sectors
In today’s industrial landscape, having access to data is no longer a competitive advantage; the real differentiator lies in the decisions made with it. According to McKinsey’s The State of AI in 2025 report, leading industrial organizations have moved beyond basic…
Decision AI: solve your transportation routing challenges and cut logistics costs
According to the 2024 Círculo Logístico Barometer conducted by SIL 2024, 89.5% of companies believe that innovation has been key to improving logistics efficiency, with automation and robotics playing a major role. Additionally, 49.2% of respondents indicated that Logistics 4.0 has…
Present and Future of Artificial Intelligence in Logistics – Round Table
Last 16th of December, baobab soluciones organised a round table together with the Innovation Centre for Logistics and Merchandise Transport (CITET) in which we had three executives from leading companies in the sector.
How to use Prescriptive Analytics to reduce operating rooms’ waiting lists
The average times on the waiting list for surgical interventions by the National Health System (SNS) in Spain began to increase around the year 2012 and, after slight fluctuations, reached 121 days as of December 31, 2019, according to official data….
Video playlists on Operations Research
As a reinforcement to his courses at the UPM ETSII and other academic institutions, our cofounder Dr. Álvaro García records and shares short video playlists on Operations Research, both in English and Spanish, that you may find useful to understand this…
ROI of Prescriptive Analytics applications
When money is invested in an application to achieve savings or increase the income of a company, it is convenient to estimate its Return of Investment to decide if acquiring or developing the application is worth it. In the case of…
Logistics after COVID 19
March 2020 has gone down in history as the month in which the COVID19 pandemic broke out in Western Europe. At its peak in April, half the world’s population was subjected to some form of preventive confinement. In addition to these…
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