Álvaro García Sánchez, Guillermo González-Santander de la Cruz and Antonio González Suárez, from the Baobab team, have contributed as authors to the new Springer Handbook of Data Engineering with the chapter “Predictive Analytics Models and Machine Learning”. The handbook brings together…
Applied research | Torres Quevedo and the leap from academia to industry
by Aitor López-Sánchez Applied research takes on a different dimension when its methods move beyond academia and begin to address real-world problems. This leap requires maintaining technical rigor while integrating new variables: operational constraints, imperfect data, uncertainty, and decisions with financial…
Logistics Network Optimization with Decision AI | Baobab AI
What is the best way to transport a product between two points? At first glance, the answer may seem simple. In logistics network optimization, it rarely is. Which vehicle should be used? When should it depart? Can the trip be used…
AI agents in supply chain: where they add value
Managing a supply chain involves coordinating information that changes continuously: orders, inventory, transport incidents, suppliers, documentation, deliveries, and forecasts. A significant part of the daily workload consists of consulting systems, gathering data, checking conditions, and transferring information between teams before action…
Why resource planning remains one of the biggest operational challenges in Public Administration
Resource planning conditions the daily operation of any organization providing an essential service. It ensures that the right people are in the right place, with the necessary means, and at the right time to respond to citizens’ needs while making the…
What is a digital twin and what is it used for in manufacturing?
In today’s industrial ecosystem, intuition and spreadsheets are no longer viable tools for ensuring business survival. In this context, the adoption of dynamic technologies that make up what we have been calling Industry 4.0 for years is becoming increasingly decisive. The…
Democratizing AI: a game changer for business process optimization
In recent years, we’ve witnessed a paradigm shift in how artificial intelligence is accessed and developed. What was once a field reserved for large tech corporations or academic institutions is now opening up to the world, thanks to the democratization of…
baobab sunset: when algorithms step aside and people take the spotlight
On June 12th, we celebrated more than just an event, we shared an experience. On the rooftop of the Hard Rock Hotel in Madrid, with unparalleled views over the city’s skyline, more than ninety guests joined us for the first edition…
Predictive tourism: personalization through AI
Summer is approaching, bringing with it a new holiday season for the tourism sector that promises to follow the trends of 2024. According to the 2024/2025 Winter Season Report prepared by ObservaTUR, the National Outbound Tourism Observatory, the tourism sector in…
Decision AI: solve your transportation routing challenges and cut logistics costs
According to the 2024 Círculo Logístico Barometer conducted by SIL 2024, 89.5% of companies believe that innovation has been key to improving logistics efficiency, with automation and robotics playing a major role. Additionally, 49.2% of respondents indicated that Logistics 4.0 has…











