by Aitor López-Sánchez Applied research takes on a different dimension when its methods move beyond academia and begin to address real-world problems. This leap requires maintaining technical rigor while integrating new variables: operational constraints, imperfect data, uncertainty, and decisions with financial…
Value stacking in BESS: what determines battery profitability
The profitability of a battery depends both on its technical characteristics and on the decisions that determine how it is used. An energy storage system can charge when prices are low and discharge when they rise. It can also participate in…
AI agents in supply chain: where they add value
Managing a supply chain involves coordinating information that changes continuously: orders, inventory, transport incidents, suppliers, documentation, deliveries, and forecasts. A significant part of the daily workload consists of consulting systems, gathering data, checking conditions, and transferring information between teams before action…
How to assess the viability of a green hydrogen project with Decision AI
Green hydrogen has become a major focus of the energy debate. Governments, industrial companies and energy producers are exploring its potential to replace fossil fuels in hard-to-electrify activities, from certain chemical processes to fertiliser production, refining and other energy-intensive industrial applications….
Why resource planning remains one of the biggest operational challenges in Public Administration
Resource planning conditions the daily operation of any organization providing an essential service. It ensures that the right people are in the right place, with the necessary means, and at the right time to respond to citizens’ needs while making the…
Summer Retail: how to plan workforce schedules and pricing to maximize profitability
Every summer, the same pattern repeats itself. Stores located in tourist destinations welcome thousands of additional customers, seasonal product categories experience a surge in demand, and commercial activity intensifies over the course of just a few weeks. At first glance, this…
Decision AI: the real impact on strategic and operational decisions in industrial sectors
In today’s industrial landscape, having access to data is no longer a competitive advantage; the real differentiator lies in the decisions made with it. According to McKinsey’s The State of AI in 2025 report, leading industrial organizations have moved beyond basic…
Decision AI: where business reality meets theory — over a decade of getting it right
On August 18, 2025, Fortune published a hard-hitting piece: according to the MIT report The GenAI Divide: State of AI in Business 2025, 95% of generative AI pilots in companies are failing to deliver real business impact (read the full article…
Advanced analytics in transportation: AI for complex decision-making
It is clear that transportation isn’t just about moving goods,it’s a complex system of interdependent variables, where every decision impacts costs, timing, and the overall customer experience. We’ve previously covered the foundations of advanced analytics; today, we’ll dive deeper into its…
baobab AI, on the Inteligencia Artificial Semanal podcast
This week, baobab was mentioned on the Inteligencia Artificial Semanal podcast, hosted by Gargoyles Devon, one of the most influential voices in the tech scene across the Iberian Peninsula. The mention came after a direct conversation between Gargoyles and members of…
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