One of the most significant sales moments of the year is coming up. Everyone is preparing for this moment by loading warehouses, reinforcing teams in physical shops, reviewing e-commerce, data management, pricing, and picking or lead time to meet the expected demand. But are we doing it correctly?
The Pricing Problem
How can we know if we have set the optimal price for a product to achieve our business objectives and generate the most value for our company?
Prescriptive Analytics in energy trading
Although trading is usually connected with the stock market, in which Prescriptive Analytics is used extensively to optimize purchases and sales of securities such as stocks or bonds, it also exists in other markets, such as the energy market. The trading…
Webinar: AI + Prescriptive Analytics – from logistics optimization to pricing
We took part in the webinar “Artificial Intelligence with Prescriptive Analytics: from Logistics Optimization to Pricing,” organized by Big Data Magazine and iNetwork, to share how, at Baobab Soluciones, we combine machine learning, artificial intelligence, and mathematical optimization to improve decision-making…
Advanced Analytics applied to Marketing and Sales
Very few leaders in the business world discuss the need to exploit their existing data to make decisions and incorporate advanced analytics into their processes. In commercial and marketing functions we are used to seeing the “Spotify algorithm” (the ‘Fans also…
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