Álvaro García Sánchez, Guillermo González-Santander de la Cruz and Antonio González Suárez, from the Baobab team, have contributed as authors to the new Springer Handbook of Data Engineering with the chapter “Predictive Analytics Models and Machine Learning”. The handbook brings together…
baobab sunset: when algorithms step aside and people take the spotlight
On June 12th, we celebrated more than just an event, we shared an experience. On the rooftop of the Hard Rock Hotel in Madrid, with unparalleled views over the city’s skyline, more than ninety guests joined us for the first edition…
From complex strategic decisions to simple games
Game theory can provide a valuable point of view for decision making.
On a daily basis, each company faces complex decisions about its operations. For some of these decisions, the outcome of the decision is not conditioned by the decisions of others, but in many cases, it is. The result not only depends on the action or strategy adopted but is also affected by the decisions of others.




