On June 12th, we celebrated more than just an event, we shared an experience. On the rooftop of the Hard Rock Hotel in Madrid, with unparalleled views over the city’s skyline, more than ninety guests joined us for the first edition of baobab sunset. It was a warm, laid-back evening where we had the chance to talk, connect, and enjoy time with clients and friends.

This gathering was born with a clear purpose: to thank our clients for their loyalty and share a relaxed evening with them, marked by a sunset that bathed Madrid’s rooftops in golden light.

A growing community

Among the attendees, people we collaborate with closely every day, were representatives from major organizations like Repsol, Stellantis, IE University, Cofares, Nippon Gases, Fundación Casa de México, Parfois, Growinhealth, Pfizer, Talgo, Acciona, among many others. Their presence is a testament to the mutual trust and shared value we place on intelligent decision-making.

This event was also made possible thanks to the collaboration of Gurobi Optimization, our technology partner, who not only participated as a sponsor but was also there in person. A key ally in the mathematical architecture that powers our solutions, and with whom we share a vision of applied technological excellence.

When details make the difference

From the start, we knew the success of baobab sunset wouldn’t depend on speeches, but on feelings: feeling welcome, being able to talk without rushing, watching the city from above as the day faded. And that’s exactly what happened. Not only did our guests show up, which was already a win, considering the exclusivity of the event, but we all stayed until the very end, only leaving once the rooftop had begun to close down.

The combination of setting, weather, and people created an atmosphere we’d love to recreate every year. That’s why this won’t be the last baobab sunset. In fact, we’re already working on our next major event, this time focused on the world of logistics, with a more technical and hands-on format. But that… is another story.

How we lived it

This short, one-minute video captures the essence of what took place: conversation, trust, community. At baobab AI, we believe that the most important decisions aren’t always made in front of an algorithm. This event proved they can also arise from a meaningful conversation, with a drink in hand and Madrid as the backdrop.