Global digitalisation is undeniable and has become increasingly apparent in recent years. We are facing the fourth industrial revolution. This means, among other things, that we have to work with more and more data, requiring more complex techniques to analyze it, leading to the need to improve how information is displayed to the user and how the user interacts with digital products.

In Industry 4.0 context and, in general, the 4.0 world, appear products and services whose organisation poses extremely complex problems. Dealing with them well or badly can be the difference between a profitable business and an unprofitable one.

The first step in developing an optimisation solution is to find out where there is a suitable scenario to work on, where and why a business process is lacking, and what are those indications that will help us to focus the shot, to bet on projects that will be clear winners.