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The danger of averages in business decisions

How Bayesian inference enables decisions with risk-adjusted metrics. Let us start with a simplified example that allows us to isolate a common problem in business decision-making. Imagine a purchasing committee that must award a six-month logistics contract for 15,000 shipments, with…

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Decision AI: the real impact on strategic and operational decisions in industrial sectors

In today’s industrial landscape, having access to data is no longer a competitive advantage; the real differentiator lies in the decisions made with it. According to McKinsey’s The State of AI in 2025 report, leading industrial organizations have moved beyond basic…

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How does Decision AI help optimize operations in the pharmaceutical sector?

Pharmaceutical innovation no longer relies solely on scientific discovery. In an increasingly competitive environment, operational efficiency has become a decisive factor in maintaining profitability and meeting time-to-market goals. Every day counts: production management, clinical trial planning, supply chain control, and resource…

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Agentic AI: La nueva Inteligencia Artificial Autónoma

La inteligencia artificial está en constante crecimiento. Mientras que en las últimas semanas hemos visto como el lanzamiento de DeepSeek ha revolucionado el sector y promete presentar “batalla” a la gigante estadounidense OpenAi, se abre paso un nuevo paradigma dentro del…

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Three different methods to solve the traveler’s problem. Second part.

We present three new methods to solve the traveling salesman problem, a key issue in logistics and planning in any industry.

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The Pricing Problem

How can we know if we have set the optimal price for a product to achieve our business objectives and generate the most value for our company?

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Generación de columnas

El método de generación de columnas se utiliza para resolver de forma eficiente problemas combinatorios complejos tan diversos como el corte de barras de metal, el diseño de turnos de personal, el ruteo de vehículos, la programación de la producción o la planificación de visitas a centros por comerciales o equipos de mantenimiento. En este artículo, utilizaremos un ejemplo sencillo para explicar cómo funciona este método.

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Air Liquide has selected Baobab

Air Liquide has chosen Baobab to develop its optimization platform in support of medium- and short-term business decision-making. Air Liquide is a global leader in the production of gases for industry (such as refining, chemicals, and metals), healthcare, and the environment….

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