We share the latest news, success stories, trends in advanced optimization, and insights on how analytics and artificial intelligence are transforming key industries. Discover how we apply data science to solve real-world challenges and deliver value to our clients.
Keys to managing Artificial Intelligence projects: why aren’t they like traditional projects?
Artificial Intelligence (AI) has ceased to be a promise and has become the engine of modern efficiency. Today we find it everywhere: from recommendation systems that decide our next series, to virtual assistants that m
The danger of averages in business decisions
How Bayesian inference enables decisions with risk-adjusted metrics. Let us start with a simplified example that allows us to isolate a common problem in business decision-making. Imagine a purchasing committee that mu
Introducing Baobab AI Hub: bridging academia and industry
On February 12 and 13, we held the first Baobab AI Hub meeting. This initiative formalizes a stable collaboration network between Baobab and a group of leading professors in optimization, operations research, and advan
Decision AI: the real impact on strategic and operational decisions in industrial sectors
In today’s industrial landscape, having access to data is no longer a competitive advantage; the real differentiator lies in the decisions made with it. According to McKinsey’s The State of AI in 2025 report, leadi
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